H dropcap ave you ever dreamed of changing the world? It's a big task, ambitious for sure. But what if you could do so with the help of one simple idea?What if everytime you bought something this acted in a small way change the world for the better - to really make a difference.

JointWinWin businesses commit to donate a minimum of 0.8% of their gross revenue to legitimate charities. This means rather than waiting for the world to change, you can help change it right now, one purchase at a time.

Corporate social responsibility and cause-related marketing are initiatives many businesses are paying attention to today and for good reason, they make good business sense. JointWinWin falls into these general areas but acts as an umbrella for any business or consumer who wants to make a stand and change the world for the better.

To buy or not to buy?

Consider the following scenario. Company A and Company B have identical products and identical product offers - the same guarantee, the same price even the same levels of service. However, Company A donates a minimum proportion of everything they earn to charity, Company B does not.

Q. Which one would you buy from?

A. Company A of course - it's a no-brainer.

Companies who show they care about their customers, communities and partner businesses are the ones who will thrive in the economy of the future.

Win/Win Solution For Customers and Consumers

Not only will your purchase from a JointWinWin business make a difference to the world we live in but there is also another very good reason to make a purchase by visiting our business directory.

Every business listing has a special offer section where you can get an even better deal!

At the moment, JointWinWin is in pre-launch - testing out the business directory and site functionality as well as getting on board early business partner listings.

When fully running, you will be able to search the directory for business listings of interest to you. In addition, you will be able to subscribe to our Deal of the Day RSS feed and email alert service which will give you regular updates on special offers from the Business Directory.

Find out how all of this works in more detail by visiting our FAQ.

For Business

JointWinWin.com will focus on helping entrepreneurs and businesses with business building strategies and marketing tactics. This will in and of itself lead by example, showing how cooperation and sharing is the ultimate business advantage.

How will JointWinWin differ?

To use a mealtime metaphor - JointWinWin will deliver information which is consumable, digestible and more easy to assimilate than a simple "blog and ping" approach. Information will be delivered using an Intellibundle^TM(See What Are Intellibundles) on a regular basis from the Joint Win Win Blog: The Joint Win Win Journal.

Intellibundles are specifically designed to help you consume and learn the subject matter in as simple, fast and efficient way as possible. There will be an emphasis on understanding and mastering the fundamentals of business growth with the subject matter moving on to more advanced marketing strategies and tactics as time progresses.

Business Building Fundamentals

There are different stages of business, for example the following is a potential list of stages (there are different categorisation systems of business lifecycles around but for arguments sake, let's use the following for now):

Seed
Startup
Growth
Established
Expansion
Declination
Exit

No matter which stage you are at (apart from Exit perhaps), you will be concerned with ensuring you are applying best practices in the area of fundamental business building strategies and techniques. This will be an are JointWinWin will focus on in particular to help other businesses realise their maximum potential.

It doesn't matter if you are an entrepreneur working on your own or you already have built up your business and have a number of employees, the fundamentals should never be overlooked and should be revisited frequently.

It's easy to overlook something "obvious" or indeed to get into "bad business habits" if you have been up and running for a while and even easier if this is your first time.

Crucial areas you need to consider such as the following will be covered:

Time Management
Work/Life Balance
Prioritisation
Marketing
Motivation
Innovation

This is by no means a complete or exhaustive list but sets the scene with where the site will go in the short term.

Advanced Business Building Strategies

In due course, more advanced information will also be added to help build upon the sold foundations laid by the business building fundamentals mentioned above.