The Very Beginning
The idea behind JointWinWin.com was born in the early 2000's
and the brainchild of myself Tom O'Brien.
It's taken until 2009 to finally get off the ground for a
number of reasons, not least of which the enormity of the work
involved but also the "scariness factor":
The potential behind the site to help make
a difference and change the world we
live in is staggering. I've spent quite a few sleepless
nights thinking through the implications of all the
varying aspects this business has to deal with. If
you've ever heard the old joke: "Q. How do you eat an
elephant? A. One bite at a time", well, you get the idea
;-)
Start Up - The first bite
In November 2007, I read a book called "The Art of the
Start" by Guy Kawasaki (highly
recommended read for entrepreneurs btw) and was inspired to
overcome the enormity of the task ahead and get going. To
paraphrase from the book - "...It's not how great you start,
but how great you end up".
With this advice ringing in my ears, I undertook a lot of
work (along with "my day job" as an entreprenuer training
people in Business Process Modelling) to get to the stage you
see before you today.
There has been no outside investment and in line with the
advice dispensed by business luminaries such as Guy Kawasaki
and Seth Godin, this business is "bootstrapped".
As a result, on launch day, there is yours truly dealing
with everything associated with the site. In due course, and in
line with the bootstrapping model, I will get help before I
need psychiatric help!
So, bear with me as together, we build this site one
business at a time to ensure as consumers,
Whatever, whenever, whereever you
buy. YOU make a difference.
This idea IMHO (In My Humble Opinion)
is just TOO important and needs the support of businesses
and consumers across the globe alike.
Help me with JointWinWin
change the world we live in one purchase at a time and
please contact me if you have any
questions.
Although I have had the idea and put in the
work, I would never have gotten this far without the help and
support of my wife Tracy. So henceforth, I will call
myself a co-founder.
Tom O'Brien
Co-Founder
JointWinWin.com
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