Why Join?

Here's 16 good reasons why:

1. Membership means your sales will increase. Consider the following:
2. • Company A and Company B offer the same products and services, the only differentiation in their offer is Company A "is a JointWinWin business", i.e. they commit to giving a minimum of 0.8% of their gross turnover to charity. Which would you buy from? Company A of course - every time.
   • In the Cone Millennial Cause Study in 2006, 89% of Americans (in a survey group aged 13 to 25) would switch from one brand to an alternative and comporable branded product (including similar price) if the latter brand associated itself with a "good cause". These people represent your customers of tomorrow and are giving all business a clear and compelling vision of what they expect the business of the future to do.
   • The AMEX Statue of Liberty initiative is widely regarded as one of the very first in cause related marketing. This marketing endeavour had the positive benefits of an increase in some 17% for new card holder signups and 28% increase in card holder spending. Consider the implications of these statistics for a moment. Not only will you make more sales, your customers are happy to spend more!
   • EBay has a specific cause-related marketing inititiave in the guise of it's EBay Giving Works inititiative.
   • There are numerous examples of initiatives of cause-related marketing in action, from Yoplait's "Save lids to save lives" campaign to "Product Red" supporting The Global Fund. Put simply, supporting good causes is good for business.
3. Attracting and retaining customers. This is a key differentiator helping you to attract new customers and gives existing customers a reason to stay with you
4. Improved employee satisfaction and morale. Put yourself in the shoes of your employees (if you have any) - wouldn't you be more motivated and satisfied knowing every effort you make, from the smallest task through to the important is making a difference to someone less fortunate than you.
5. Improved public relations, affiliate with "good causes" is great publicity
6. You are making a stand and telling your customers and prospects how you and your business want to make a difference in the world. You are showing your customers you care, are not out "for a quick buck" and are making meaning with your efforts.
7. Listing with JointWinWin is free, you do not have to spend a penny to get a listing in the directory. You only need to agree to the terms and conditions of JointWinWin membership for listing.
8. You are increasing your credibility through branding association with JointWinWin. Increased credibility means increased trust which longer term means increased sales. Granted JointWinWin is new and the brand is in it's infancy (2008) but ask yourself where will the brand be in 12 or 18 months time?
9. You and your business are positioned favourably in the eyes of your prospects and customers having brought such a valuable resource containing special offers from businesses all across the world to their attention.
10. Business Building strategies, tactics and tips as well as "Intellibundles" (see What is an Intellibundle?) will be provided to help you and your business to grow on a regular basis delivered via the JointWinWin blog and email newsletter. It is in the interests of JointWinWin's over all ethos and strategy to help JointWinWin businesses grow and thrive as the more profitable you become, the more donations you will be able to make to charity and the bigger the difference you and your business as well as the community of JointWinWin businesses will make to the world.
11. A listing in the JointWinWin directory gives you an extra sales channel allowing you to advertise for free.
12. Your listing may end up in the JointWinWin "Deal of the Day" blog feed. This is yet another sales channel provided for you by JointWinWin and disseminated all across the blogosphere to consumers looking for special offers. For more info, see "What is the JointWinWin deal of the day".
13. Your customers win by getting special offers and great value
14. Your customers feel better about their purchase as a part of every purchase is in effect helping someone less fortunate. This in turn is likely to mean less refunds and buyers remorse.
15. Improved Search Engine Optimization (SEO), by listing with JointWinWin, you have an extra link pointing back to your own website which ultimately counts with the search engines (paid listings only get full listing with "naked" link back to their site)
16. Improved Page Rank, again as JointWinWin increases in popularity and backlinks from sites around the world, this will result in an increase in page rank for JointWinWin and ultimately your site as well (paid listings only get full listing with "naked" link back to their site)
17. Through the synergy offered by this Win (You), Win (Your customers), Win (Others less fortunate) situation, your business growth and prosperity marks increased prosperity and security for your vendors and suppliers.

CLICK HERE TO REGISTER AS A JointWinWin BUSINESS

There will be days when you are running your business and will feel overwhelmed, but remember this...

By committing to donating a minimum of 0.8% of your gross turnover to charity, this means everything you do in your business is making a difference to the world we all live in.

What other reasons can you think of for joining JointWinWin? Let us know and we'll include your accredited contribution in the reasons why businesses should join. Contact us and let us know.