Cause-Related Marketing

Good Cause - Great Business!

FREE Business Directory Listings - Click Here

I dropcap f you are like me, you believe this world has more than just a glimmer of hope going for it. We're not about to go belly up and if history has taught us anything it's this:

One person can make a difference, one person just like YOU.

Let me explain...

I'm counting you're on the same wavelength as me and you hold dear some of the same values I do:

You want to contribute, to do your bit
You want to make a difference
You believe small gestures can bring about big changes

This site is built around a free business directory you can search. All registered JointWinWin businesses commit to donate a minimum of 0.8% of their gross revenue to legitimate charities. So everytime you buy from a JointWinWin business you help a good cause, you get to change the world for the better, one purchase at a time.

One more thing, when JointWinWin businesses register, they have the option of providing a special offer with their listing, so you can pick up a bargain in the process!

If you're a consumer, you have a number of ways to find a business, and a bargain, but can you do me a favour, can you tell your friends about this:

If you're a business owner or entrepreneur, the rest of this page goes into more detail on how a free business directory listing will work for you.

Corporate social responsibility and cause-related marketing are initiatives many businesses are paying attention to today and for good reason, good cause alignment is great business. There are more and more studies showing how cause-related marketing is changing the behaviour of consumers.

To buy or not to buy?

Consider the following scenario. Company A and Company B have identical products and identical product offers - the same guarantee, the same price even the same levels of service. However, Company A donates a minimum proportion of everything they earn to charity, Company B does not.

Q. Which one would you buy from?

A. Company A of course - it's a no-brainer.

Companies who show they care about their customers, communities and partner businesses are the ones who will thrive in the economy of the future.

Win/Win Solution For Customers and Consumers

Not only will your purchase from a JointWinWin business make a difference to the world we live in but there is also another very good reason to make a purchase by visiting our business directory.

Every business listing has a special offer section where you can get an even better deal!

At the moment, JointWinWin is in pre-launch - testing out the business directory and site functionality as well as getting on board early business partner listings.

When fully running, you will be able to search the directory for business listings of interest to you. In addition, you will be able to subscribe to our Deal of the Day RSS feed and email alert service which will give you regular updates on special offers from the Business Directory.

For Business

JointWinWin.com will focus on helping entrepreneurs and businesses with business building strategies and marketing tactics. This will in and of itself lead by example, showing how cooperation and sharing is the ultimate business advantage.

How will JointWinWin differ?

To use a mealtime metaphor - JointWinWin will deliver information which is consumable, digestible and more easy to assimilate than a simple "blog and ping" approach. Information will be delivered using an Intellibundle^TMon a regular basis from the Joint Win Win Blog: The Joint Win Win Journal.

Intellibundles are specifically designed to help you consume and learn the subject matter in as simple, fast and efficient way as possible. There will be an emphasis on understanding and mastering the fundamentals of business growth with the subject matter moving on to more advanced marketing strategies and tactics as time progresses.

Business Building Fundamentals

There are different stages of business, for example the following is a potential list of stages (there are different categorisation systems of business lifecycles around but for arguments sake, let's use the following for now):

Seed
Startup
Growth
Established
Expansion
Declination
Exit

No matter which stage you are at (apart from Exit perhaps), you will be concerned with ensuring you are applying best practices in the area of fundamental business building strategies and techniques. This will be an are JointWinWin will focus on in particular to help other businesses realise their maximum potential.

It doesn't matter if you are an entrepreneur working on your own or you already have built up your business and have a number of employees, the fundamentals should never be overlooked and should be revisited frequently.

It's easy to overlook something "obvious" or indeed to get into "bad business habits" if you have been up and running for a while and even easier if this is your first time.

Crucial areas you need to consider such as the following will be covered:

Time Management
Work/Life Balance
Prioritisation
Marketing
Motivation
Innovation

This is by no means a complete or exhaustive list but sets the scene with where the site will go in the short term.

Advanced Business Building Strategies

In due course, more advanced information will also be added to help build upon the sold foundations laid by the business building fundamentals mentioned above.